Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel

  • Date: 15 Feb 15
  • Posted By: Eliot Kare
  • Comments: 0

Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel

Mixing love and technology is really a relatively brand new concept, in the usa alone, dating application consumption went up from 11per cent to 33percent within the last few 7 years. One software on the market, presently intended for more serious daters, is Coffee Meets Bagel. We instantly noticed some ways that the UX and UI of this application may be enhanced to emphasize its USPs better.

Why Do Users Pick Coffee Meets Bagel?

CMB seemingly have adopted a stance that is rather anti-tinder/anti-swiping advertising itself being a software to get more severe daters. The ‘smart algorithm’ only shows users an amount of matches per which picks up on their preferences and makes better recommendations based on that day. Appropriately, all the users on CMB are millennial professionals that are working.

Upon interviews and contextual inquiries with a range users that fit this demographic, i discovered the next to make a difference in terms of enhancement.

“What Now…?” — Consider Navigation

Comprehending the movement for which users complete actions is crucial to the quality that is overall of software. It was clear taking a look at the User Flow for the CMB application for a person who wants to get yourself a match.

An individual flow features three normal endings to a users journey regarding the software — users meet their match, they close the application, or they change choices. Understanding these elements highlights two points that are main.

  • the significance of the ‘Discover’ page. Since the ‘Suggested’ page is bound to an inferior wide range of bagels, often averaging six a day — the application was designed to push users towards the discover web page to keep considering more matches that are potential the original curated matches go out.
  • Secondly, after a person has been through the matches on both pages and it is nevertheless unhappy, they will check out changing their user choices to obtain better suggestions — or quit with the app.
  • In the event that individual struggles to navigate into the ‘Discover’ page, or will not realize the function of the ‘Discover’ page (because was highlighted consistently through the extensive research), an individual flow is basically halved, of which point, he or she will shut the application. The exact same pertains if the consumer struggles to find the preferences web web page.

    Consequently, considering navigation means that users never simply exit your app since they aren’t yes how to proceed next. Specially, whenever there are other features in position to allow them to utilise.

    Users Need To Find Out What You Should Do — Progressive App Onboarding Is A Must

    All the users we interviewed complained about one trend that is consistent confusion.

    Coffee matches Bagel has a quantity of features for the software, but explanation that is little whatever they suggest. The only time a user could find an obvious knowledge of they were in the websites FAQ web page. To tackle this problem, i really believe the absolute most important things is the utilization of progressive application onboarding — walking users through the options that come with the application as so when they normally use it. As Jane Portman sets it –

    “Imagine yourself planning to a brand new gym. You’re standing here awkwardly in your street clothing, and a polite sales person is showing you around. Will you be playing her very very carefully, or can you instead turn into your fitness that is brand-new attire try that shiny elliptical?”

    1. Establishing Up A Profile & Choices

    Regarding the initial software, when the users are prompted to create up their profile, these are typically taken directly to the matches page. The users consequently need certainly to manually find out where to alter their choices, which because seen in the gif below, is nested in the report picture. As ended up being found above, quick access to changing choices are very important to whether a person will exit the application or perhaps not. All the users we interviewed mentioned which they discovered it tough to realize where in actuality the choices can be found, and that its an important action to just take prior to getting matches.

    The users are instead walked through the app and the most imperative steps before they start getting matches by onboarding users to first, introduce them to the app and set up their profile, and subsequently ‘guide’ them to the preferences page.

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